SPONSORSHIP OPPORTUNITIES
Our team of intrepid cyclists will ride from London to Glasgow over six days in August 2023, to raise awareness and funds for education projects with Think Malawi. We will arrive in Glasgow in the middle of 'the biggest cycling event ever' - the first ever multi-discipline World Cycling Championships.
hOW BUSINESSES CAN GET INVOLVED WITH OUR lONDON TO GLASGOW CYCLE RIDE
Pedal with a Purpose is an opportunity for brands to get noticed and be associated with cycling, at a time when there will be huge amounts of attention around the championships and cycling in general.
The story so far
Pedal with a Purpose has already been covered in over 200 publications, including The Independent, The Evening Standard and The Daily Mail. We plan to build on this in the build-up to the ride and during the ride itself, meaning potential exposure for sponsors.
We’ve received support from Tour de France pro cyclist Fred Wright, who sent us this message:
“I wish the riders the best for their epic adventure across Britain. It’s a great chance for the cycling community to support Think Malawi’s vital education projects while taking on a big cycling challenge. Finishing the ride in Glasgow while the World Championships are going on will be a real buzz. Fingers crossed I’ll be racing there myself!”
Sponsorship opportunities
There are opportunities for sponsors’ to be featured on our online platforms, which include:
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Over 7,000 followers on our social media channels
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Our email mailing list
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Our website, which typically receives over 1,000 visitors per month
On the ride itself, sponsorship opportunities include:
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Logo on cycling jerseys which will be worn during the ride
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Joining us at our departure, en route or at our arrival party (on 2 wheels or not, it’s up to you!)
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A presence for your brand at our arrival party in Glasgow
How much will it cost?
Gold package
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Large logo on event cycling jerseys worn by the riders
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Prominent inclusion in ‘gold’ section of event corporate supporters page, with logo, photo text description and link to sponsor’s website
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3-month exposure package including: monthly thank you messages on Think Malawi’s LinkedIn, Facebook, Twitter and Instagram accounts (totalling over 7K followers), feature in our email newsletter, article in news section of our website, inclusion in our press release
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Potential for sponsors or their staff to meet the riders at the start or finish, en route, at the sponsor’s premises or to join them for part of the ride
Cost: £500
Silver package
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Small logo on event cycling jerseys worn by riders
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Inclusion in regular section of event corporate supporters page, with logo, business name link to sponsor’s website
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Thank you message on Think Malawi’s LinkedIn, Facebook, Twitter and Instagram accounts (totalling over 7K followers)
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Logo and link to sponsor’s website in thank you section of our email newsletter
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Potential to meet the riders at the start in London or finish in Glasgow
Cost: £350
Bronze package
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Inclusion in regular section of event corporate supporters page, with logo, business name link to sponsor’s website
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Thank you message on Think Malawi’s LinkedIn, Facebook, Twitter and Instagram accounts (totalling over 7K followers)
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Logo and link to sponsor’s website in thank you section of our email newsletter
Cost: £250
Where will the money go?
Projects which Think Malawi supports include:
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Girls education: mothers receive training and access to equipment to make reusable sanitary pads. This help prevent girls from missing up to 5 days of school each month when they have their periods.
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We support literacy projects too, including through literacy hubs, community libraries and after school clubs.
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We have also enabled a remote learning project, enabling Malawian students to receive career and readiness to work skills from trainers around the world.
About Think Malawi
Think Malawi is a UK charity which works direct with grassroots NGOs in Malawi who identify barriers to education, and then with our support they work with local communities to tackle them.
We are a volunteer-led and run charity, which maximises the proportion of income which goes to the projects in Malawi which we support. In addition, the Pedal with a Purpose riders are covering their costs for the ride themselves. This means that once any direct costs for sponsorship materials are covered, over 90% of funds received by Think Malawi go direct to the projects we support.