As was recently announced, we have chosen a new name, Think Malawi, which we feel best expresses our new wider aims. We believe this short name will be memorable and prompt people to action, and will accompany it with an explanatory line about how we are building a brighter future through education.
In developing these ideas, we reviewed brands working in similar fields, and undertook visual research to help our logo to reflect Malawi’s energy, ingenuity and colour in a thoughtful way.
The next step is to develop a new logo, which our trustee Steve (who works as a designer by day) is creating. He developed five concepts, and gathered feedback from our supporters via an online survey which will be incorporated into the final logo.
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More about the project: view our visual research.