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  • ashleygranthamco

Chief Nation gets stepping to help raise money for Think Malawi in the STEP-tember challenge

Updated: Oct 12, 2020

Last year, marketing and events agency Chief Nation got Active in August and raised £600 for Her Education Matters campaign. In 2020 they topped that, by stepping through September.

Having managed to raise money for Think Malawi last year, and to get the team active, Chief Nation has decided to get involved again, by counting their steps and trying to cover as many in the month as possible. They are calling it the STEP-tember challenge.

The Mission

To walk the same number of steps it would take to get from London to Lilongwe, Malawi’s capital.

For every 10,000 steps that the team covered Chief Nation donated £1. By achieving the target number of steps, they would raise £987.

This is how they are working this out:

  • 4,962 miles from London to Lilongwe (as the crow flies)

  • 2,000 steps is 1 mile (average)

  • 9,874,000 steps would get them to Lilongwe

That means:

  • 364,700 steps needed to be covered by each person

  • 12,190 steps was the daily target for each team member

Quite a challenge!

Chief Nation is a good friend of our charity, as one of our trustees Richard Porter is a Managing Director of the company. He told us that “by getting staff involved in a group challenge, it gets them thinking like a team and promotes a bit of physical exercise. These two things are really important, especially whilst we are all still working from our homes. And being able to raise money at the same time is a great incentive. We’d love to see other companies get involved in the same way.”

After 30 days of frenzied walking and competitive step counting, the Chief Nation team walked a total of 8,672,383 steps!

Impressive as that figure is, they were just shy of their target. So, to help them over the finish line they recruited their furry stepper, Nelson! It’s a well known fact that dogs do more steps than humans, and so, with Nelson on board, they were thrilled to announce that they exceeded their target, raising a total of £1280 for Think Malawi!

Thanks Nelson!

We are looking for organisations large and small to join us with active challenges, please email if you would like to find out more.


Our support for educational projects, which help children in Malawi to fulfill their potential, is made possible by our regular donors. Please consider becoming a regular donor yourself, and join our community.

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