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Developing our new brand: research

Updated: Nov 20, 2018

To show the thinking behind our new logo development, here is a selection of visual research which was undertaken in order to inform the designs.

Typography research moodboard

Pattern research moodboard

Colour research moodboard

Art and design research moodboard

Logo research

Core research moodboard

Bringing it all together

The above board is a visual summary of the space we are aiming for in our branding, in terms of colour, typography, tone and clarity of message.

View the logos in more detail and take our short survey.

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